VMI’s Claim Your Space promotion offers $10,000 off a vehicle and a year of gas to one lucky customer. VMI is known for having the industry’s most interior space inside their vehicles, and this campaign focuses on that differentiation feature.
With a slight update to an existing promotion logo from a prior year and a refresh of the branding and design, we were able to create a new look and feel that was enticing for customers. The landing page design features a looped video in the header area that showcases interior space inside the vehicles. Further down on the page we implemented an interactive 360 tool that shows the full interior of one of VMI’s most spacious vehicles. Users can move the graphic around to check out the full interior.
We also created a short, fun animated video that showcases some vehicle interiors and some wheelchair users maneuvering inside the vehicles to demonstrate how spacious they are.
In addition, we created various sizes of digital display advertisements that directed people to the landing page.
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