Logo & Brand Design Questionnaire Please answer all questions as completely and as descriptively as possible. Please enable JavaScript in your browser to complete this form.123Do you have an existing logo? *YesNoPlease upload your existing logo here. Click or drag a file to this area to upload. What do you like or dislike about your current logo and brand?Are there any features or colors you would like to keep in your new, updated logo and brand identity?Logo Wording *Please detail exact wording for the logo. For example, Coke is 'Coca-Cola'. Please include any capitals and lowercase letters, along with any punctuation needed.Does the name have meaning behind it? If so, please explain. TaglineIf you have an existing tagline, please enter this here.Elevator Pitch *If you had just a minute or two to enthusiastically explain what your company does, how would you do so?Positioning Statement *Positioning determines what place a brand should occupy in the consumer's mind compared to the competition. A position is often described as the meaningful difference between the brand and its competitors. Or more simply put, what's the 'Unique Selling Point' that trumps your competitors?Target Audience *Please list or describe the type of people that need to be influenced by your logo when they see it. This is very important, as it's all about ensuring your message is conveyed to the right audience.NextDirect CompetitionPlease list any local, regional and/or worldwide competitors. It helps to know how your competitors brand and position themselves in the market so we can get a feel for what's currently out there. This way, we can ensure your new brand will stand out and resonate with your customer base. If you are able to provide website URLs, please do so.Indirect CompetitionThere may be companies that you don't compete with directly, but do take notice of what they are up to. They may not be competing with you now, but perhaps they could in the future. Please list these here. If you are able to provide website URLs, please do so.Competitor BrandingWhat do you like or dislike about your competitors' branding and logo designs?NextDesign InspirationAre there any logos that you love the look and feel of? This helps me get a reasonable idea of the sort of overall design styles you might like and helps me take these into possible consideration. Please provide links to any examples here.Color PreferencesAre there any colors you would like to use, or any you would not want used in the logo?Modern vs. Classic Selected Value: 0 On a scale of 0-10 with 0 being very modern and 10 being very classic, how do you think your ideal logo should rank?Feminine vs. Masculine Selected Value: 0 On a scale of 0-10 with 0 being very feminine and 10 being very masculine, how do you think your ideal logo should rank?Playful vs. Serious Selected Value: 0 On a scale of 0-10 with 0 being very playful and 10 being very serious, how do you think your ideal logo should rank?Anything Else?If you have more information that couldn't be squeezed in above, please feel free to add that here.Submit