Logo & Brand Design Questionnaire

If you had just a minute or two to enthusiastically explain what your company does, how would you do so?

Positioning determines what place a brand should occupy in the consumer's mind compared to the competition. A position is often described as the meaningful difference between the brand and its competitors. Or more simply put, what's the 'Unique Selling Point' that trumps your competitors?

Please list or describe the type of people that need to be influenced by your logo when they see it. This is very important, as it's all about ensuring your message is conveyed to the right audience.

Please list any local, regional and/or worldwide competitors. It helps to know how your competitors brand and position themselves in the market so we can get a feel for what's currently out there. This way, we can ensure your new brand will stand out and resonate with your customer base. If you are able to provide website URLs, please do so.

There may be companies that you don't compete with directly, but do take notice of what they are up to. They may not be competing with you now, but perhaps they could in the future. Please list these here. If you are able to provide website URLs, please do so.

What do you like or dislike about your competitors' branding and logo designs?